Which of the following is true of the idea generation stage of the new product development process?
A)The role of the top management of an organization is insignificant at this stage of the new product development process.
B)New product ideas at this stage of the new product development process have a low mortality rate.
C)Ideas are the raw materials for product development,and the whole planning process depends on the quality of the idea generation and screening process.
D)It is the most expensive stage of the new product development process in terms of investments in funds,time,and personnel.

Question

Quizplus · Accepted Answer

The idea generation stage is crucial for the success of the entire product development process as the quality of the ideas generated at this stage influences the rest of the process. This stage requires creativity and involvement of a range of stakeholders, including top management, to generate a diverse range of product ideas. Moreover, not all the ideas generated will be feasible and will need to be screened to identify the most viable ones to move forward with. Hence, option C is the most appropriate choice. Options A, B, and D are incorrect as the role of the top management is not insignificant, new product ideas have a high mortality rate, and it may not necessarily be the most expensive stage of the new product development process.

Which of the Following Is True of the Idea Generation