Fred is a marketing consultant working in tandem with members from other functional areas that include engineering,production,and administrative staff.While evaluating a new product proposal,Fred and his team members from other functional areas work simultaneously toward reaching a conclusion.Which of the following methods is illustrated in this scenario?
A)Rugby approach
B)Out rotation
C)Skunkworks
D)Brainstorming

Question

Quizplus · Accepted Answer

The scenario describes the Rugby approach, where a team works together in a close, overlapping manner, similar to how players in a rugby match pass the ball back and forth. This approach contrasts with sequential methods, emphasizing collaboration and simultaneous contributions from various functional areas.

Fred Is a Marketing Consultant Working in Tandem with Members