Best City Corp.opened stores at nine different locations in Manhattan.It wanted to gauge customers' reactions to 80 cell phone brands from popular manufacturers.Shoppers had the option to choose from seven different service providers.Based on positive customer reaction and the success of these stores,Best City Corp.opened stores nationwide.This is an example of _____.
A)product development
B)test marketing
C)project planning
D)idea screening

Question

Quizplus · Accepted Answer

This is an example of test marketing, as Best City Corp. opened stores in nine different locations in Manhattan to gauge customer reactions to the cell phone brands and service providers, before opening stores nationwide.