In the _____ stage of the new product development process,management goes outside the company and submits a product candidate for customer approval.
A)idea generation
B)test marketing
C)idea screening
D)project planning

Question

Quizplus · Accepted Answer

The test marketing stage involves submitting a product candidate to customers for their feedback and approval, often in a limited geographic area, to gauge its potential success in the market. The idea generation stage refers to the process of generating new ideas for products or services, while the idea screening stage involves evaluating and prioritizing those ideas. The project planning stage involves developing a plan for how to bring the product to market.

In the _____ Stage of the New Product Development Process,management