Rita is a successful entrepreneur who owns a small coffee shop and serves her customers regular homemade coffee.She recently experimented with a new flavor and distributed free samples to her regular customers.She then sought their feedback on the new flavor.This is an example of _____.
A)brand positioning
B)test marketing
C)commercialization
D)brand retailing

Question

Quizplus · Accepted Answer

This is an example of test marketing, which involves introducing a new product or service to a small sample of customers to gather feedback before launching it on a larger scale. By distributing free samples and gathering feedback from regular customers, Rita is able to evaluate the potential success of the new flavor before investing in a full launch.

Rita Is a Successful Entrepreneur Who Owns a Small Coffee