The product launching step in which a firm commits to introducing a product into the marketplace is referred to as _____.
A)commercialization
B)test marketing
C)personal selling
D)direct marketing

Question

Quizplus · Accepted Answer

Commercialization is the stage in the product development process where the company decides to launch the product into the market. This step involves all the final preparations for the launch, including production, distribution, marketing, and sales efforts.

The Product Launching Step in Which a Firm Commits to Introducing