In an organization,which of the following will most likely result in a well-designed new product that pleases customers and is also economical?
A)Allowing the top management to create the design for the new product
B)Using a cross-functional team to develop its products
C)Using a skunkworks approach toward the end of the development process
D)Assigning the task of designing its products solely to marketers

Question

Quizplus · Accepted Answer

Using a cross-functional team to develop products is likely to result in a well-designed new product that is both pleasing to the customer and economical. This approach ensures that representatives from various departments, such as marketing, engineering, and finance, collaborate to create a product that meets the needs of customers while also being financially viable. The approach ensures that the different perspectives of various stakeholders are considered in the design of the product.

In an Organization,which of the Following Will Most Likely Result