Musique Inc.decides to launch its new MP3 player in the market.The best marketing managers have been shortlisted to handle the launch,and an extensive marketing campaign with advertisements on television,newspapers,and billboards has also been planned.In this scenario,Musique is in the _____ stage of the new product development process.
A)concept testing
B)product development
C)test marketing
D)commercialization

Question

Quizplus · Accepted Answer

Musique Inc. is in the commercialization stage of the new product development process, where the company is launching the MP3 player in the market and conducting an extensive marketing campaign. The concept testing, product development, and test marketing stages are already completed before the commercialization stage.