The primary goal of a test market is to:
A)evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
B)place emphasis on the organizational structure and management talent needed to implement a marketing strategy.
C)evaluate the product plan from the standpoint of engineering,manufacturing,finance,and marketing.
D)increase frequency of consumption or increase the number of customers using the firm's product(s).

Question

Quizplus · Accepted Answer

The primary goal of a test market is to evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix. Test markets are a way for companies to gather feedback from a smaller audience before launching a product or service on a larger scale. This feedback can then be used to make adjustments to the marketing strategy and mix, such as pricing, advertising, and distribution channels. The goal is to optimize the marketing approach before making a full-scale investment.

The Primary Goal of a Test Market Is To