Soffia Inc.manufactures a moisturizing soap with anti-ultraviolet properties,which is sold under the brand name DewMist.The company also manufactures Safechoice,a non-abrasive,antibacterial brand of soap,which is a different brand.Which of the following strategies has Soffia used in this scenario?
A)Multibranding strategy
B)Dual branding strategy
C)Cobranding strategy
D)Family branding strategy

Question

Quizplus · Accepted Answer

Soffia Inc. is using a multibranding strategy by offering multiple brands (DewMist and Safechoice) within the same product category (soap), each with distinct benefits and identities.