Which of the following is a marketing management technique in which a company's current product offerings are reviewed to ascertain whether each product should be continued as is,improved,modified,or deleted?
A)Product generation
B)Product audit
C)Product definition
D)Product creation

Question

Quizplus · Accepted Answer

A product audit is a marketing management technique in which a company's current product offerings are reviewed to ascertain whether each product should be continued as is, improved, modified, or deleted. Product generation refers to the process of creating new product ideas, product definition is the process of defining product features and characteristics, and product creation is the process of developing and producing a new product.

Which of the Following Is a Marketing Management Technique in Which