In the context of the adopter categories of product diffusion,the biggest category of buyers is divided into two groups called the:
A)innovators and the laggards.
B)laggards and the early adopters.
C)early majority and the late majority.
D)early majority and the innovators.

Question

Quizplus · Accepted Answer

The early majority and the late majority together make up the biggest category of buyers in the adopter categories of product diffusion. Innovators and early adopters come before them, and laggards come after them. Therefore, options A, B, and D are incorrect.

In the Context of the Adopter Categories of Product Diffusion,the