Identify the primary reason for conducting a product audit.
A)To develop a marketing plan for new products
B)To detect sick products and bury them
C)To earn the estimated profits without introducing new products
D)To implement cost-cutting strategies without altering the product mix

Question

Quizplus · Accepted Answer

The primary reason for conducting a product audit is to detect sick products and bury them. This means identifying products that are not performing well or are no longer effective and either improving them or discontinuing them altogether. By doing so, resources can be allocated more efficiently and effectively to products that are performing well and generating profits. The other options do not accurately reflect the primary purpose of a product audit.

Identify the Primary Reason for Conducting a Product Audit