According to the process of product adoption and diffusion,which of the following adoptive categories first begins to buy a product if the experience of innovators has been favorable?
A)Laggards
B)Early majority
C)Late majority
D)Early adopters

Question

Quizplus · Accepted Answer

According to the product adoption and diffusion process, early adopters are the second group to adopt a new product after innovators. They are the first to buy a product if the experience of innovators has been favorable. Early majority, late majority, and laggards follow after early adopters.

According to the Process of Product Adoption and Diffusion,which of the Following