Which of the following adoptive categories involved in the diffusion of innovation is the most reluctant to make changes and is comfortable with traditional products?
A)Early majority
B)Laggards
C)Early adopters
D)Innovators

Question

Quizplus · Accepted Answer

Laggards are the most traditional and resistant to change, which makes them the most reluctant to adopt new innovations. They prefer traditional products over newer ones and are often the last to adopt new technology or practices.

Which of the Following Adoptive Categories Involved in the Diffusion