One of the basic objectives of the maturity stage of a product's life cycle is to:
A)establish a market for the product type.
B)persuade early adopters to buy the product.
C)develop a high degree of brand preference among consumers.
D)seek growth by luring customers from competitors.

Question

Quizplus · Accepted Answer

During the maturity stage, the competition gets intense as more companies enter the market. Therefore, one of the basic objectives of this stage is to seek growth by luring customers from competitors. This is done by offering better pricing, quality, or features to attract consumers to switch from other brands.

One of the Basic Objectives of the Maturity Stage of a Product's