When contemplating a product deletion,a firm studies customer migration patterns to determine:
A)the profit contribution of the product to the firm.
B)whether the product has outgrown its usefulness.
C)whether the product has reached a level of maturity and saturation in the market.
D)whether customers of the product would switch to other substitute products marketed by the same firm.

Question

Quizplus · Accepted Answer

When a firm considers deleting a product, it is important to analyze customer migration patterns to determine if customers would switch to other substitute products marketed by the same firm. This can help the firm determine if they can retain those customers and maintain their market share. Analyzing the profit contribution, usefulness, and maturity of the product are also important factors but may not directly impact customer migration patterns.

When Contemplating a Product Deletion,a Firm Studies Customer Migration Patterns