With regard to the adopter categories of the diffusion of innovation,laggards are:
A)fearful of debt but may eventually purchase a well-established brand.
B)the first to purchase a product through early-bird promotional offers.
C)venturesome and are willing to take risks.
D)most likely to begin buying new goods if the experience of innovators is favorable.

Question

Quizplus · Accepted Answer

Laggards are characterized by their cautious approach to new products and innovations. They tend to avoid debt and are skeptical about new ideas, preferring to stick with what is familiar. They may eventually purchase a product once it has become well-established and proven, often influenced by traditional values and past experiences.

With Regard to the Adopter Categories of the Diffusion of Innovation,laggards