According to the VALS™ framework,consumers driven by a desire for social or physical activity,variety,and risk taking are motivated primarily by _____.
A)ideals
B)achievements
C)self-expression
D)extrinsic rewards

Question

Quizplus · Accepted Answer

According to the VALS™ framework, consumers driven by a desire for social or physical activity, variety, and risk-taking are motivated primarily by self-expression. These consumers are likely to prioritize individuality, experimentation, and creativity in their purchasing decisions. They may also be more open to trying new products or experiences that allow them to express themselves and differentiate from others. Therefore, the correct answer is C) self-expression.

According to the VALS™ Framework,consumers Driven by a Desire for Social