In the context of psychographic segmentation,which of the following is true of VALS™?
A)It ranks customers on their potential to purchase specific products and services.
B)It includes maps of different areas based on customers' income.
C)It explains and predicts consumer behavior.
D)It determines the age and income of a research group.

Question

Quizplus · Accepted Answer

VALS™ is a tool for psychographic segmentation that explains and predicts consumer behavior based on different values, attitudes, and lifestyles. It does not focus on the potential to purchase specific products and services, or demographic factors such as age and income (although it does take these into account as part of a larger segmentation strategy). It is not related to income-based maps of different areas.

In the Context of Psychographic Segmentation,which of the Following Is