According to the VALS™ model,Experiencers are:
A)driven by the level of resources and innovation.
B)driven by knowledge and principles.
C)driven to demonstrate success.
D)driven by a desire for social or physical activity.

Question

Quizplus · Accepted Answer

Experiencers are driven by a desire for social or physical activity. They are young, enthusiastic, and impulsive consumers who seek variety and excitement. They are less concerned with material possessions and more interested in experiences and socializing with others.

According to the VALS™ Model,Experiencers Are