According to the VALS™ framework,consumers who are driven by a desire for social or physical activity,variety,and risk taking and are motivated primarily by self-expression can be best classified as _____.
A)Believers
B)Makers
C)Thinkers
D)Strivers

Question

Quizplus · Accepted Answer

According to the VALS™ framework, consumers who are driven by a desire for social or physical activity, variety, and risk-taking and are motivated primarily by self-expression are classified as Makers. Makers value self-expression, individuality, creativity, and hobbies that allow them to express themselves. They also seek out products that are unique and visually appealing.

According to the VALS™ Framework,consumers Who Are Driven by a Desire