Which of the following criteria holds good for a priori approach and a post hoc approach?
A)The approach should be used depending on whether the firm is a market leader or follower.
B)The approach should depend on the vulnerability of a research group.
C)The approach should depend on how well the firm knows a market for a particular product class.
D)The approach should depend on the degree to which the product can harm consumers.

Question

Quizplus · Accepted Answer

The criterion that holds good for choosing between a priori and post hoc approach is how well the firm knows a particular market for a product class. A priori approach is used when a firm has prior knowledge about the market, while a post hoc approach is used when a firm has limited or no knowledge about the market. The other criteria mentioned are irrelevant in deciding between the two approaches.

Which of the Following Criteria Holds Good for a Priori