Benefit segmentation is a _____ approach.
A)technology-oriented
B)production-oriented
C)market-oriented
D)mass marketing

Question

Quizplus · Accepted Answer

Benefit segmentation is a market-oriented approach where the market is segmented based on the benefits or values sought by the customers. It focuses on identifying and targeting customer segments that have similar wants and needs, rather than a mass marketing or production-oriented approach that targets a broad customer base with a standardized product or service. Technology-oriented approach focuses on developing and utilizing technology, while production-oriented approach focuses on maximizing production efficiency and reducing costs.

Benefit Segmentation Is a _____ Approach