Which of the following is the most market-oriented approach to segmentation?
A)Segmentation based on social class
B)Segmentation based on different customer lifestyles and purchasing habits
C)Segmentation based on geographic area
D)Segmentation based on benefits that potential customers are seeking

Question

Quizplus · Accepted Answer

Segmentation based on benefits that potential customers are seeking is the most market-oriented approach as it focuses on understanding the needs and wants of the customer and tailoring the marketing mix to meet those needs. This approach also allows for customization and personalization of products or services, which can lead to increased customer satisfaction and loyalty. Segmentation based on social class or geographic area may not accurately capture the needs and preferences of individual customers, while segmentation based on customer lifestyles and habits can be too broad and general.

Which of the Following Is the Most Market-Oriented Approach to Segmentation