In the context of psychographic segmentation,what does "VALS" stand for?
A)Values and linkages
B)Values and lifestyles
C)Values and liabilities
D)Values and leverage

Question

Quizplus · Accepted Answer

VALS stands for Values and Lifestyles. It is a psychographic segmentation tool that categorizes people based on their values, attitudes, and lifestyles. It helps businesses understand their customers better and create targeted marketing strategies.

In the Context of Psychographic Segmentation,what Does "VALS" Stand For