_____ segmentation and benefit segmentation are two commonly used approaches for segmenting markets.
A)Psychographic
B)Situational
C)Profit
D)Mass marketing

Question

Quizplus · Accepted Answer

Psychographic segmentation divides consumers into groups based on their personality traits, values, interests, and lifestyles. Benefit segmentation, on the other hand, divides consumers into groups based on the specific benefits they seek from a product or service. Both are commonly used approaches for segmenting markets. Situational segmentation refers to dividing consumers into groups based on their specific situation or context, while profit segmentation involves dividing consumers into groups based on their potential profitability to the company. Mass marketing, on the other hand, involves targeting a broad group of consumers with the same marketing message, without any particular segmentation.

_____ Segmentation and Benefit Segmentation Are Two Commonly Used Approaches