ConiferCraft is a furniture firm that specializes in creating customized furniture for the commercial market.The firm has recently acquired a large amount of funds from investors and is looking to diversify by introducing customized products for the industrial market.The firm has conducted a complete situation analysis for the purpose and the results are favorable.According to the market segmentation process model,the firm must next:
A)divide markets on relevant dimensions.
B)decide segmentation strategies.
C)develop product positioning strategies.
D)determine consumer needs and wants.

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The Answer of ConiferCraft is a furniture firm that specializes in creating customized furniture for the commercial market.The firm has recently acquired a large amount of funds from investors and is looking to diversify by introducing customized products for the industrial market.The firm has conducted a complete situation analysis for the purpose and the results are favorable.According to the market segmentation process model,the firm must next:
A)divide markets on relevant dimensions.
B)decide segmentation strategies.
C)develop product positioning strategies.
D)determine consumer needs and wants.

ConiferCraft Is a Furniture Firm That Specializes in Creating Customized