Which of the following statements about market segmentation is true?
A)According to the model of market segmentation analysis,the process usually begins with deciding the segmentation strategy to be used.
B)In the process of market segmentation,deciding the segmentation strategy precedes determining the consumer's needs and wants.
C)The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers.
D)According to the model of market segmentation analysis,the process begins with designing the marketing mix strategy.

Question

Quizplus · Accepted Answer

The logic of market segmentation is that a single product item can seldom meet the needs and wants of all consumers, which makes option C true. Option A is incorrect because the process of market segmentation starts with determining the consumer's needs and wants, then determining the segmentation strategy follows. Option B is also wrong because it suggests that deciding the segmentation strategy happens before determining the needs and wants of consumers. Option D is incorrect because designing the marketing mix strategy is the final step in the process of market segmentation analysis.

Which of the Following Statements About Market Segmentation Is True