Which of the following steps of the market segmentation process aids in determining objectives,opportunities,and constraints to be considered when selecting target markets and developing marketing mixes?
A)Delineating a firm's current situation
B)Designing the marketing mix
C)Developing product positioning
D)Deciding segmentation strategy

Question

Quizplus · Accepted Answer

Delineating a firm's current situation helps in understanding the objectives, opportunities, and constraints that influence the selection of target markets and the development of marketing mixes. This step involves analyzing the company's internal and external environments to identify factors that can impact marketing strategies.

Which of the Following Steps of the Market Segmentation Process