Identify the approach in which a marketing manager decides on the appropriate basis for segmentation in advance of conducting a research study on a market.
A)A priori segmentation approach
B)Post hoc segmentation approach
C)Empirical approach
D)Psychographic approach

Question

Quizplus · Accepted Answer

The a priori segmentation approach involves deciding on the appropriate basis for segmentation before conducting a research study on the market. This approach is contrasted with the post hoc segmentation approach, which involves analyzing data from a research study to identify segments after the study has been conducted. The empirical approach involves using data and analysis to identify segments, while the psychographic approach involves segmentation based on consumers' attitudes, values, and lifestyles.

Identify the Approach in Which a Marketing Manager Decides on the Appropriate