The logic of market segmentation is based on the idea that _____ can seldom meet the needs and wants of all consumers.
A)marketers and salespeople
B)marketing communication
C)an integrated marketing system
D)a single product item

Question

Quizplus · Accepted Answer

The logic of market segmentation is based on the idea that a single product item can seldom meet the needs and wants of all consumers. Therefore, marketers divide the market into smaller segments and develop products and marketing strategies that cater to the specific needs and preferences of each segment.

The Logic of Market Segmentation Is Based on the Idea