In the context of division of market,which of the following best describes post hoc segmentation?
A)It is an approach which states that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
B)It is an approach conducted to determine the size of each of these groups and their demographic or psychographic profiles.
C)It is an approach in which a marketing manager has to decide on the appropriate basis for segmentation in advance of doing any research on a market.
D)It is an approach in which people are grouped into segments on the basis of research findings.

Question

Quizplus · Accepted Answer

Post hoc segmentation is an approach in which people are grouped into segments on the basis of research findings. This means that market research is conducted first and then the segments are identified based on the results of the research. Therefore, option D is the best choice as it describes post hoc segmentation accurately. Option A refers to benefit segmentation, option B refers to profiling the segments, and option C refers to pre-segmentation.

In the Context of Division of Market,which of the Following