In the process of market segmentation,determining customer needs and wants is immediately followed by:
A)dividing the organization's products into different product classes according to their features for sale through a mass marketing mechanism.
B)designing the appropriate marketing mix strategies to be used for each segment.
C)delineating the firm's current situation which aids in developing marketing mixes.
D)grouping consumers on the basis of one or more similarities and treated as a homogeneous segment of a heterogeneous total market.

Question

Quizplus · Accepted Answer

After determining customer needs and wants, the next step in market segmentation is to group consumers based on similarities, creating homogeneous segments within a heterogeneous market.

In the Process of Market Segmentation,determining Customer Needs and Wants