In the Process of Market Segmentation,while Determining Consumer Needs and Wants,it

In the process of market segmentation,while determining consumer needs and wants,it is advisable for a company to:

A) forego undiscovered needs even if it possesses adequate venture capital to uncover them.
B) transcend the barriers that the industry places on its range of need satisfaction activities.
C) use this step for the generation of theoretical strategies rather than operational concepts.
D) modify or enhance offerings with relevant changes in technology for practical benefit.