The belief underlying the _____ segmentation approach is that the advantages people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
A)psychographic
B)geographic
C)benefit
D)demographic

Question

Quizplus · Accepted Answer

The benefit segmentation approach segments the market based on the benefits or advantages that customers seek in consuming a product. This approach assumes that consumers prioritize specific benefits over others and are willing to pay a premium for them. Demographic segmentation categorizes consumers based on age, income, education, or other demographics. Geographic segmentation divides the market based on geographic boundaries or regions. Psychographic segmentation groups consumers based on their interests, beliefs, and values.

The Belief Underlying the _____ Segmentation Approach Is That the Advantages