Garnet Inc.is a manufacturing firm that primarily uses surveys to understand customers' attitudes,preferences,and benefits sought in a particular product category.Based on their responses,the firm groups them to form market segments.This implies that Garnet Inc.uses a _____ segmentation approach.
A)priori
B)post hoc
C)unconventional
D)empirical

Question

Quizplus · Accepted Answer

Garnet Inc. uses a post hoc segmentation approach, as it groups customers into market segments based on their responses to surveys about attitudes, preferences, and benefits sought. This means the segmentation is done after collecting and analyzing the data, rather than starting with predefined segments.