In the context of bases for segmentation,which of the following is a difference between psychographic segmentation and benefit segmentation?
A)Psychographic segmentation attempts to measure consumer value systems,whereas benefit segmentation attempts to segment markets based on the degree to which consumers are innovative.
B)Psychographic segmentation focuses on consumer lifestyles,whereas benefit segmentation focuses on the advantages sought by the consumer.
C)Psychographic segmentation is clearly a market-oriented approach,whereas benefit segmentation is clearly a product-oriented approach.
D)Psychographic segmentation is used to keep track of any changes in a market that might affect marketing strategy,whereas benefit segmentation is used to better focus elements of the marketing mix.

Question

Quizplus · Accepted Answer

The main difference between psychographic segmentation and benefit segmentation is that psychographic segmentation focuses on consumer lifestyles, attitudes, and values, whereas benefit segmentation focuses on the advantages or benefits sought by the consumer. Psychographic segmentation attempts to understand consumers based on their psychological characteristics, such as personality, values, attitudes, interests, and lifestyles. Benefit segmentation, on the other hand, groups consumers based on the specific benefits or advantages they seek from a product or service.

In the Context of Bases for Segmentation,which of the Following