How are consumer lifestyles measured during psychographic segmentation?
A)Consumers are asked about their health and known medical conditions.
B)Consumers are asked about their activities,interests,and opinions.
C)Consumers are asked to rate products in terms of the benefits they offer.
D)Consumers are asked to list the types of product features they want.

Question

Quizplus · Accepted Answer

Consumer lifestyles are measured in psychographic segmentation by asking about their activities, interests, and opinions. This information provides insights into their values, beliefs, and attitudes, which can help in creating targeted marketing messages and product offerings that align with their preferences. Options A, C, and D are not directly related to measuring consumer lifestyles in psychographic segmentation.

How Are Consumer Lifestyles Measured During Psychographic Segmentation