Which of the following approaches for determining key market dimensions would be useful in the case of segmentation for entirely new products?
A) A priori approach
B) A post hoc approach
C) An empirical approach
D) A cross-functional approach
Correct Answer:
Verified
Q33: An entrepreneur has developed a self-service soda-bottling
Q34: Benefit segmentation is a _ approach.
A)technology-oriented
B)production-oriented
C)market-oriented
D)mass marketing
Q35: In the context of bases for segmentation,which
Q36: Which of the following segmentation bases of
Q37: The best-known psychographic segmentation called _,which was
Q39: Which of the following criteria holds good
Q40: How are consumer lifestyles measured during psychographic
Q41: According to the VALS™ framework,consumers who are
Q42: According to the VALS™ framework,which of the
Q43: According to the VALS™ model,Experiencers are:
A)driven by
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