An entrepreneur has developed a self-service soda-bottling machine.Customers can fill their own plastic soda bottles with 18 regular and diet flavors.In order to decide where to place these machines,the entrepreneur conducts a research study to gauge the market and groups people into segments based on the research findings.This is an example of the _____ segmentation approach.
A)psychographic
B)a priori
C)mass market
D)post hoc

Question

Quizplus · Accepted Answer

The entrepreneur is using research findings to group people into segments, which is characteristic of the post hoc segmentation approach.

An Entrepreneur Has Developed a Self-Service Soda-Bottling Machine