"The Greedy Hand" is a book on the U.S.income tax system.Its publisher has targeted people who hold Libertarian political beliefs and listen to conservative radio talk shows.The publisher has used _____ segmentation in this scenario.
A)mass market
B)post hoc
C)psychographic
D)geodemographic

Question

Quizplus · Accepted Answer

The publisher has used psychographic segmentation, which divides a market into segments based on personality, values, interests, and lifestyles. In this scenario, the publisher has targeted people who hold Libertarian political beliefs and listen to conservative radio talk shows, which are psychographic characteristics.

"The Greedy Hand" Is a Book on the U