The best-known psychographic segmentation called _____,which was originally developed in the 1970s,explains and predicts consumer behavior.
A)AIO
B)VALS
C)ZIP
D)PRIZM

Question

Quizplus · Accepted Answer

VALS (Values, Attitudes, and Lifestyles) is the best-known psychographic segmentation tool that was developed in the 1970s to explain and predict consumer behavior by categorizing consumers based on their values, attitudes, and lifestyles.

The Best-Known Psychographic Segmentation Called _____,Which Was Originally Developed in the 1970s,explains