According to the VALS™ framework,which of the following psychographic groups have the most abundant resources and may be motivated by any of the three motivations of achievement,self-expression,and ideals?
A)Innovators
B)Thinkers
C)Achievers
D)Strivers

Question

Quizplus · Accepted Answer

Innovators have the highest resources according to the VALS™ framework and their motivations can be varied, including achievement, self-expression, and ideals, making them a versatile group in terms of interests and behaviors.

According to the VALS™ Framework,which of the Following Psychographic Groups