According to the VALS™ framework,consumers who are classified as _____ are predictable,and they choose familiar products and established brands.
A)Strivers
B)Makers
C)Believers
D)Experiencers

Question

Quizplus · Accepted Answer

Believers are characterized as being conservative, relying on family and community for guidance, and looking for familiar products and established brands. They are not interested in change or taking risks, and therefore their choices are predictable. Strivers and Experiencers are more open to trying new things and taking risks, while Makers are focused on creating and building things rather than sticking to familiar products and brands.

According to the VALS™ Framework,consumers Who Are Classified as _____