Indie Frost is a website that sells snowboarding gear.A common strategy the website employs is to offer a high discount on one of its products for a short period of time.The website has found this strategy to have a high success rate since consumers tend to buy the product impulsively due to its low cost.The nature of the website and its marketing strategy suggests that Indie Frost targets the _____ of the VALS™ framework.
A)Thinkers
B)Experiencers
C)Survivors
D)Believers

Question

Quizplus · Accepted Answer

Indie Frost's marketing strategy of offering high discounts on snowboarding gear for a short period of time suggests that it targets the Experiencers segment of the VALS™ framework. Experiencers are young, enthusiastic, and impulsive consumers who are open to new experiences and seek excitement and variety. They are likely to be attracted to the thrill of snowboarding and may be more likely to make impulsive purchases based on discounts and deals.

Indie Frost Is a Website That Sells Snowboarding Gear