HealthPro cereal ads show the cereal being used as a topping on yogurt,as a snack when topped with honey,and served hot as an alternative to oatmeal.In this case,HealthPro is using a positioning strategy based on:
A)superiority to competitive products.
B)consumer lifestyles.
C)particular types of product users.
D)use or application.

Question

Quizplus · Accepted Answer

HealthPro is positioning their cereal based on its use/application, showing how it can be used as a topping for yogurt, a snack with honey, and a hot alternative to oatmeal. This suggests that the brand is targeting consumers who are looking for versatile, convenient, and healthy breakfast options.

HealthPro Cereal Ads Show the Cereal Being Used as a Topping