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Du Vin House and Bon Vin Company Are Two Wine

Question 86

Multiple Choice

Du Vin House and Bon Vin Company are two wine manufacturers in the United States.Both companies introduced Riesling wine in the market and competed with each other on the criteria of taste.Which of the following positioning strategies has been most likely adopted by Du Vin House and Bon Vin Company?


A) Products can be positioned directly against particular competitors.
B) Products can be positioned in terms of particular types of product users.
C) Products can be positioned by use or application.
D) Products can be positioned relative to a product class.

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