Jake is the marketing manager at Z-T athletic shoes manufacturers.Jake wants to know how consumers perceive Z-T shoes when compared to all other athletic shoes currently in the market.He develops and administers a survey which indicates that the important attributes consumers look for in athletic shoes include price,durability,fit,and support.In this case,Jake could determine how Z-T ranks against other brands by using a _____.

Question

Quizplus · Accepted Answer

A positioning map would allow Jake to compare Z-T shoes to other brands in terms of important attributes such as price, durability, fit, and support. This would provide a visual representation of how Z-T is positioned in relation to its competitors in the market. A perceptual map can also be used for this purpose, but it typically focuses on broader consumer perceptions and attitudes towards brands rather than specific attributes. A product mix refers to the range of products that a company offers, and a competitive chart is not a commonly used marketing tool.

Jake Is the Marketing Manager at Z-T Athletic Shoes Manufacturers