Which of the following statements is true of the organizational buyer category of producers?

Question

Quizplus · Accepted Answer

Producers of goods are typically larger and more geographically concentrated than producers of services. This is because producing goods requires significant physical resources such as factories, machinery, and equipment, which are expensive and therefore require economies of scale to be viable. Producers of services, on the other hand, can often operate with lower overhead costs and are more likely to be geographically dispersed, as they can provide their services remotely. The other statements are false: A is incorrect as producers are a significant segment of organizational buyers, B is incorrect as producers are themselves manufacturers, and D is incorrect as producers are included in the category of organizational buyers.

Which of the Following Statements Is True of the Organizational